Grow the number of cheese loving customers to this small but award winning South Wales cheddar brand. Using primarily video create an integrated advertising campaign that explores the exciting Blaenafon Cheddar produce.
Focusing on one basic premise, A company that struggled to grow it’s market outside of Wales repositioned as a brand that can’t due to criminal activities outside of it’s control can’t work hard enough to export it’s product. Taking inspiration from the hugely popular docu-drama Traffic Cops. Produced is a viral campaign that depicts cheese as a highly prised item and follows the problems that arise when these world-class cheeses are being counterfeited and used for criminal gains.